Digitech has decided to get serious about using social media to promote our business. It’s early days yet, but we do believe that using social media can create an online community for sharing information relevant to SMBs – not just about printing, but about business basics, sales, services and more.
As you know, there are many different social media sites. At the moment we’re targeting Facebook and Twitter; later on, we will likely use LinkedIn as well. All three seem to be good ways of reaching the kinds of businesses that might like to hear from us. At some point we may also consider social sites like Pinterest, Instagram and YouTube.
And hey, besides using these sites to post or link to articles of interest, we’ll be announcing special deals and contests!
We’re starting out with posts and tweets. At some point, we may dip our toes into actual advertising on Facebook, Twitter and others – but for now, we’re happy to work at building community. Knowing that social media can be a source of click-throughs, we’re eager to see how well these will work at generating leads. We’ll keep you posted, as it were.
Naturally, we welcome your feedback through comments and links that you feel may be relevant to us and our followers. If you use social media in business yourself, please let us know where to find you and tell us about your experiences. I’m betting we will learn from each other!
We welcome you to like us on Facebook at @DigitechLaser (be sure to turn on notifications so you’ll know when we’ve put up a new post).
And you’ll find us on Twitter at @DigitechLaser.
Further reading on the world of social media: