Even Non-Green Industries Can Offer Environmental Solutions

Fiji water has recently received a lot of criticism regarding it’s new Fiji Green campaign, in which the company changed it’s slogan to “Every Drop is Green” while also putting up advertisements marketing their bottled water as “A Convenient Truth” and saying the “Earth Protects Fiji. And Vice Versa”. This, of course, is coming from a company that produces a product that is insurmountably more harmful to the environment than the green alternative - tap water.

But Fiji has also made a number of changes to back things up. They’ve become carbon negative, reduced their packaging, increased their recycling, and even gone on a mission to save the rainforest! In fact, Fiji is only guilty of 2% of the bottled water industry’s waste in America - an industry that is guilty of a mere 0.33% of the country’s total municipal waste. That’s not so bad, is it?

Yes it is…at least according to the environmentalists - led by Michael J. Brune, executive director of the Rainforest Action Network - that are not just voicing, but screaming, their opinion. “Bottled water is a business that is fundamentally, inherently and inalterably unconscionable,” Brune told the New York Times. “No side deals to protect forests or combat global warming can offset that reality.” continue»

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