Recycling IS a Worthwhile Effort, Contrary to the Globe and Mail
Posted by nikkiwellington on October 30, 2007 under Digitech Laser | 
We were initially excited that the Globe and Mail featured us in an article on recycling at the office. We thought the article would discuss how simple it really is to have an environmentally-friendly office and the benefits of it, but were very disappointed to find that they were writing about the difficulty of it all. It was in the paper yesterday, here is the link.
For the record, we have fun implementing our recycling program. It does take some extra effort, but the benefits (both environmental and in team spirit) far outweigh any challenges, and its very worthwhile to start and maintain. The Globe and Mail should have been a little more considerate about their intentions with the story, and more accurate with our facts and feelings towards recycling.
Derek Thornton said,
I find it particularily frusturating that there were 2 themes in the comments on the Globe’s website - green and “green”.
There were a select few that were in favor of the program and had the right attitude - our problem is laziness. The others were discussing what this would do to their company’s bottom line. These people need to grow up and not be so lazy.
The problem here lies in the fact that many have been accustomed to technology carrying a lot of their workload and making things easier. When it comes to manually sorting their trash, there “isn’t enough time”. I’m willing to bet that if their Blackberry were capable of sorting trash, they would have it programmed in. So it isn’t about not caring for the evironment, it’s about the sorry, lazy a**es not wanting to give up 2 mins of lunch time to clean up after themselves. The world is in a very sad direction right now.
We’re a tech company. While our power consumption may be above the average, we do our best to keep it to a minimum along with other reduction methods. Ie. No paper invoices. A simple thing like this saves the paper to print them on, the envelopes, the stamps, the CO2 the delivery truck uses to get them from A to B, etc. That’s just one example how one little thing can make a huge difference.
Get of your ass Canada/World….clean up after yourselves.
Jill Pennyfarthing said,
I think its awesome what you guys are trying to do - your efforts should be applauded not scorned. If every small business did what you were trying to do the cumulative effect would be fantastic!!!! Keep up the good work and ignore the naysayers!
Bravo!!!!!
nikkiwellington said,
Thank you so much for your support!!! we really appreciate it.
Cindy T said,
you know what they say, there’s no such thing as bad press! I just had a quick read but my impression based on the article is favourable, i.e. here’s a company who’s willing to spend the time on a new and developing area of environmental concerns in the office where others would probably be deterred (valuing the status quo over change). That says dedication and on the forefront to me - leading the way kind of stuff. Some pave the way - others enjoy the ride after…. and thank goodness for ‘pavers’ like you!
Rajan said,
The Globe and Mail story was trying hard to show that without careful planning and communication, ‘green’ efforts could be futile, even a nuisance. There is truth to this, but it failed to balance the story and explain the satisfaction staffers get out of making the effort, and the fact that many continue to because they WANT to. Kudos to the Digitech team, it takes foresight and initiative to do what could be seen as difficult for many. Anything worthwhile takes effort and you don’t have to apologize for that.
Chad said,
Nice! Any press is good press - while the overall tone of the article isn’t great, I think the Digitech mention was a good one.
Sure, they could have constructed it a bit better - but you guys still come across as being an exception to laziness. An exceptional exception at that!
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