Jun 24, 2008 18:05 | Posted in: Water | Comments: None

Even Non-Green Industries Can Offer Environmental Solutions

Fiji water has recently received a lot of criticism regarding it’s new Fiji Green campaign, in which the company changed it’s slogan to “Every Drop is Green” while also putting up advertisements marketing their bottled water as “A Convenient Truth” and saying the “Earth Protects Fiji. And Vice Versa”. This, of course, is coming from a company that produces a product that is insurmountably more harmful to the environment than the green alternative - tap water.

But Fiji has also made a number of changes to back things up. They’ve become carbon negative, reduced their packaging, increased their recycling, and even gone on a mission to save the rainforest! In fact, Fiji is only guilty of 2% of the bottled water industry’s waste in America - an industry that is guilty of a mere 0.33% of the country’s total municipal waste. That’s not so bad, is it?

Yes it is…at least according to the environmentalists - led by Michael J. Brune, executive director of the Rainforest Action Network - that are not just voicing, but screaming, their opinion. “Bottled water is a business that is fundamentally, inherently and inalterably unconscionable,” Brune told the New York Times. “No side deals to protect forests or combat global warming can offset that reality.” continue»

More in category Water

Apr 25, 2008 22:30

Nalgene Says Goodbye to Bad Plastics

Nalgene, a popular water-bottle maker, has decided to change the materials in their hard plastic containers due to the health concerns that have been raised over the past few months.

The company, which offers an environmental alternative to buying bottled water, has traditionally used a chemical called bisphenol-a, or BPA, in their containers. However, recent animal studies have shown a negative effect to the hormonal system.

The National Toxicology Program in the United States recently released a draft reporting that some rats that were fed or injected with low doses of the chemical developed tumors, urinary tract problems, and reached puberty early. According to the New York Times, “the report said the animal tests provided ‘limited evidence,’ it also noted that the ‘possibility that bisphenol-a may alter human development cannot be dismissed.’” continue»

Posted in: Water Comments: Only one
Apr 15, 2008 11:04

All About Water

Water coves 71% of the Earth’s surface, makes up 55-78% of your body, and is recycled every day through the natural process of precipitation. So why are environmentalists so worried about protecting it?

Because of the water crisis… Pollution of water sources is harming biodiversity and causing 1.1 billion people to have inadequate access to safe drinking water. Even more concern is raised by the fact that, according to the World Bank, “88% of all diseases are caused by unsafe drinking water, inadequate sanitation and poor hygiene.”

Since 2006, the availability of drinking water per capita has been shrinking due to a growing population, astounding rates of consumption, and high levels of water population.

But it doesn’t have to be this way… you and I are wasting gallons of water every day without even knowing it! continue»

Posted in: Water Comments: None
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