Misunderstood
Posted by Chad on May 21, 2008 under Energy | 
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An incredible commercial for…well, you’ll just have to see:
Top Green Cars for 2008
Posted by Chad on under Cars | 2 Comments to Read
With gas prices soaring through the roof, having a “green” automobile can save a lot more than just the environment.
There are plenty of vehicles to choose from to satisfy a variety of needs. But if you want a green car for your next big purchase, here are the top options: Read more of this article »
Get Connected - See Digitech on TV
Posted by Chad on May 13, 2008 under Digitech Laser | Be the First to Comment
Digitech was recently featured on the Get Connected television show (on BNN) during Episode 6, “Going Green.”
Lindsay Smith of the show visited the manufacturing plant to explore the environmental impact of printer cartridges and why it’s important to make the right choice.
Check it out for yourself:
Want to know more about the Get Connected show? Visit their website at GetConnectedTVShow.com.
To find out how you can order an environmentally friendly printer cartridge in the Greater Vancouver Area or Kelowna, visit DigitechLaser.com.
Image is Nothing, Earth is Everything
Posted by Chad on May 6, 2008 under Greenwashing | Read the First Comment
In 1996, Sprite changed their slogan from “I Like the Sprite in You” to “Image is Nothing, Thirst is Everything - Obey Your Thirst.” The change skyrocketed the brand’s success and within a matter of months sales increased by 9%. Since then, Sprite has become the fourth most popular soft drink on the market.
There are two strong ironies regarding this slogan.
- The advertising was focussed on image more than anything.
- While Sprite does quench thirst, like other soft drinks it can “act as dehydrating diuretic“. If you really wanted to obey your thirst, you’d drink water.
While Sprite has nothing to do with the environment (and this is an environmental blog), their marketing efforts are noteworthy because of how they parallel the advertising efforts by thousands of “green” businesses across North American today.
While Sprite promoted a thirst-quenching drink (which it wasn’t the best at doing), thousands of companies in 2008 are promoting green (when they aren’t doing all they could be).
Problem, Agitate, Solve
A very basic advertising formula is to find a problem that affects the target market, agitate it and make it seem bigger than it is, and then produce a solution - not only making the consumer feel better, but also putting some money in the pockets of the producer.
Ever since ozone depletion and global warming have become legitimate threats to our environments sustainability, companies have been searching for ways to offer solutions to the worried marketplace.
Green Marketing is one of the biggest trends of the last decade. Unfortunately, actually being green - or being completely honest about being green - isn’t so widely practiced. ESLPod.com recently stated that “American companies are trying to appeal (make more attractive) to consumers (people who buy products) by claiming that their products are “earth-friendly” or “eco-safe,” when it is not clear whether they are or not.”
It’s called Greenwashing: companies misleading consumers regarding their environmental practices or the environmental benefits of their products or services. Read more of this article »
Fore: Golf and the Environment
Posted by Chad on April 29, 2008 under Golf | 5 Comments to Read
Walking on the golf course yesterday, I couldn’t help but feel one with nature. The birds around me, the green grass, the streaming water…paradise! Yet, in the back of my mind I was also wondering how it all came to be - and what the impact of this golf course had on the world around it.
On one side of the spectrum, golf courses provide natural areas for people and animals to enjoy in urbanized surroundings. On the other hand, absurdly large quantities of water, chemicals, and other resources are used to maintain this environment.
There’s a great paradox that exists with golfing today - it is based in nature and glorifies it, yet it also destroys it at the same time. Read more of this article »