Fiji waterMore posts from Author Archive
Plastics are Forever
I got an interesting email from Jim Moriarty this morning and couldn’t help but sign the pledge afterwards. I’d like you to check it out for yourself and, if you feel compelled to do so, head on over to the Surfrider Foundation to take “The Plastics Pledge.” continue»
How To Make Your Company Green
It doesn’t matter whether you run your business out of your garage or if you have hundreds of employees - there are a number of solutions to help your company become more environmentally friendly.
Before I start with my five essential tips, I want to share a quick video of encouragement from Google. continue»
Dealing With High Gas Prices - Planning Ahead Pays Off
Everywhere you look, fuel surcharges are becoming a regular part of corporate life. As companies struggle to accommodate the rising price of gasoline, they are searching everywhere for solutions. Canada Post charges over 8% on all deliveries; WestJet recently announced $20, $30, and $45 charges on short, medium, and long flights (numbers that are less than the surcharges by Air Canada); and small businesses across Canada are either cutting back on their delivery service or charging extra for it. continue»
Recycling: Are You Building A Wall?
Americans throw away enough paper in a year to build a wall 12 feet high from New York City to Los Angeles. This fact is from earth911.org, a public service Website that focuses on recycling issues. Now that’s a lot of paper!Despite the hype that computer makers fed us a few years ago, the computer has NOT decreased the paper used in most offices today. According to the U.S. Conference of Mayors Clean Your Files Day Program, the average citizen uses 1 ½ pounds of paper per day. The average office employee uses 10,000 sheets of paper per year according to the Environmental Defense Fund. continue»
The Future of Green Electronics and 5 Environmental Tips You Can Use Today
According to TreeHugger, Apple has applied for a patent which would allow computer screens to double as solar panels. While there’s nothing certain at this point, the idea is very intriguing. Integrating solar panels into electronic devices could provide significant benefits to the consumer. Think of all the college students and business people that need to lug their battery chargers with them to classes, meetings, the airport, and wherever else. continue»
Top Green Cars for 2008
With gas prices soaring through the roof, having a “green” automobile can save a lot more than just the environment.
There are plenty of vehicles to choose from to satisfy a variety of needs. But if you want a green car for your next big purchase, here are the top options: continue»
Get Connected - See Digitech on TV
Digitech was recently featured on the Get Connected television show (on BNN) during Episode 6, “Going Green.”
Lindsay Smith of the show visited the manufacturing plant to explore the environmental impact of printer cartridges and why it’s important to make the right choice.
Check it out for yourself:
Want to know more about the Get Connected show? Visit their website at GetConnectedTVShow.com.
To find out how you can order an environmentally friendly printer cartridge in the Greater Vancouver Area or Kelowna, visit DigitechLaser.com.
Image is Nothing, Earth is Everything
In 1996, Sprite changed their slogan from “I Like the Sprite in You” to “Image is Nothing, Thirst is Everything - Obey Your Thirst.” The change skyrocketed the brand’s success and within a matter of months sales increased by 9%. Since then, Sprite has become the fourth most popular soft drink on the market.
There are two strong ironies regarding this slogan.
- The advertising was focussed on image more than anything.
- While Sprite does quench thirst, like other soft drinks it can “act as dehydrating diuretic“. If you really wanted to obey your thirst, you’d drink water.
While Sprite has nothing to do with the environment (and this is an environmental blog), their marketing efforts are noteworthy because of how they parallel the advertising efforts by thousands of “green” businesses across North American today.
While Sprite promoted a thirst-quenching drink (which it wasn’t the best at doing), thousands of companies in 2008 are promoting green (when they aren’t doing all they could be).
Problem, Agitate, Solve
A very basic advertising formula is to find a problem that affects the target market, agitate it and make it seem bigger than it is, and then produce a solution - not only making the consumer feel better, but also putting some money in the pockets of the producer.
Ever since ozone depletion and global warming have become legitimate threats to our environments sustainability, companies have been searching for ways to offer solutions to the worried marketplace.
Green Marketing is one of the biggest trends of the last decade. Unfortunately, actually being green - or being completely honest about being green - isn’t so widely practiced. ESLPod.com recently stated that “American companies are trying to appeal (make more attractive) to consumers (people who buy products) by claiming that their products are “earth-friendly” or “eco-safe,” when it is not clear whether they are or not.”
It’s called Greenwashing: companies misleading consumers regarding their environmental practices or the environmental benefits of their products or services. continue»
