Even Non-Green Industries Can Offer Environmental Solutions
Posted by Chad on June 24, 2008 under Water | 
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Fiji water has recently received a lot of criticism regarding it’s new Fiji Green campaign, in which the company changed it’s slogan to “Every Drop is Green” while also putting up advertisements marketing their bottled water as “A Convenient Truth” and saying the “Earth Protects Fiji. And Vice Versa”. This, of course, is coming from a company that produces a product that is insurmountably more harmful to the environment than the green alternative - tap water.
But Fiji has also made a number of changes to back things up. They’ve become carbon negative, reduced their packaging, increased their recycling, and even gone on a mission to save the rainforest! In fact, Fiji is only guilty of 2% of the bottled water industry’s waste in America - an industry that is guilty of a mere 0.33% of the country’s total municipal waste. That’s not so bad, is it?
Yes it is…at least according to the environmentalists - led by Michael J. Brune, executive director of the Rainforest Action Network - that are not just voicing, but screaming, their opinion. “Bottled water is a business that is fundamentally, inherently and inalterably unconscionable,” Brune told the New York Times. “No side deals to protect forests or combat global warming can offset that reality.”
We all know the bottled water industry is a wasteful one. In fact, Triple Pundit Sustainability Engineer and MBA Pablo Päster estimates that the manufacturing and transportation process for a 1kg bottle of Fiji water takes 26.88 kg of water, 0.849 kg of fossil fuels, and 562 grams of Greenhouse Gases to produce! But the fact remains - people buy bottled water, so why not at least have companies produce it in a more efficient way? Read more of this article »
Everywhere you look, fuel surcharges are becoming a regular part of corporate life. As companies struggle to accommodate the rising price of gasoline, they are searching everywhere for solutions. 
Americans throw away enough paper in a year to build a wall 12 feet high from New York City to Los Angeles. This fact is from earth911.org, a public service Website that focuses on recycling issues. Now that’s a lot of paper!Despite the hype that computer makers fed us a few years ago, the computer has NOT decreased the paper used in most offices today. According to the U.S. Conference of Mayors Clean Your Files Day Program, the average citizen uses 1 ½ pounds of paper per day. The average office employee uses 10,000 sheets of paper per year according to the Environmental Defense Fund.